Art Direction and Design for a car that powers dreams.

 

http://www.rpa.com/

I was an Art Director and Designer on the Honda Team at RPA. I was primarily on Honda but I got pulled into other clients such as Farmers and AM/PM.

 

2020 TYPE R INTRODUCTION VIDEO

Art Director- Alex Zakari Copywriter - Steve Stein Editor - Justin Mashouf

On Set

Honda Social

#NAMEYOURCARDAY

This was a social media campaign that I was asked to be a Designer/Animator on. Seven designers/animators were chosen from around the country to create gifs for Honda's Name Your Car Day Campaign. We then responded live to any mention on twitter with a personalized gif. Here are a few examples of what I came up with.


HONDA LOGOS - DESIGN/ANIMATION

 

ECO QUEST APP

From concept to finish, I am happy to have been part of this project as AD. The idea was to create a new and dynamic way of instructing Clarity Plug-In Hybrid owners on how to use the energy flow system. My partner and I were able to sell through this idea in November and finalize the project this February, a quick turnaround which required a lot of man hours but well worth it.

Art Direction - Alexander Zakari  Copywriting - Derek Brezette

TOP 5

Art Direction - Alexander Zakari  Copywriting - Steve Stein

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