New Logo and Branding

We had the honor to work on an already recognizable iconic LA brand and it give it life once again. We call our concept “Animal Forward.”

We came up with a new design that was aimed to be inclusive of the range of animals LAAS is responsible for. The skyline that boarders the text is a reminder that LA Animal Services handles and cares for all creatures in Los Angeles, those domesticated as well as the wildlife thats surrounds our neighborhoods.